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Sales Presentation Skills

Sales presentations are an important part of many sales teams. This course is designed to assist salespeople to gain the knowledge and skills necessary to deliver effective sales presentations. In order to deliver an effective presentation the salesperson must have an understanding of the basic motivation behind purchases, how to connect with prospects, prepare sales presentation scripts, deliver presentations effectively, handle objections and finally how to close the deal.


  • To gain an understanding of the motivations behind purchasing
  • To gain the skills necessary to design effective sales presentations
  • To gain the skills necessary to deliver effective sales presentations


  • Introduction to Sales Presentations
  • Why People Buy-Will, Desire and Motivation
  • Developing Sales Presentation Scripts
  • Evaluating and Improving Sales Presentation Scripts
  • High-impact Communication
  • Delivering Sales Presentations
  • Handling Objections
  • Closing
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